ShopForge is a full-stack WooCommerce platform built for a mid-sized UK fashion retailer generating £80k/month in revenue. The client needed an overhaul that improved performance, added AI-powered product recommendations and integrated real-time inventory sync across three warehouses.
The existing store had a PageSpeed score of 31/100 with a 4.8s LCP, 23 separate CSS files and 18 JS files causing severe page bloat. Inventory was managed manually via spreadsheets, leading to frequent overselling and customer complaints.
We rebuilt the frontend asset pipeline, converting 800KB JPEGs to 45KB WebP images, combining 23 CSS and 18 JS files into 2 bundles each. We added Redis Object Cache reducing TTFB from 1.2s to 0.18s. A custom Laravel microservice handles real-time warehouse inventory sync via webhooks, and a Python recommendation engine drives personalised product suggestions.
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A custom Laravel microservice handles real-time warehouse inventory sync via webhooks, and a Python recommendation engine (FastAPI + collaborative filtering) now drives personalised product suggestions — resulting in a 28% lift in average order value within 60 days of launch.
PageSpeed 31 → 94. Revenue +34% the quarter after launch. Zero overselling incidents post-deploy.
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