ShopForge — E-Commerce Platform

ShopForge is a full-stack WooCommerce platform built for a mid-sized UK fashion retailer generating £80k/month in revenue. The client needed an overhaul that improved performance, added AI-powered product recommendations and integrated real-time inventory sync across three warehouses.

The existing store had a PageSpeed score of 31/100 with a 4.8s LCP, 23 separate CSS files and 18 JS files causing severe page bloat. Inventory was managed manually via spreadsheets, leading to frequent overselling and customer complaints.

Challenge and Solution

We rebuilt the frontend asset pipeline, converting 800KB JPEGs to 45KB WebP images, combining 23 CSS and 18 JS files into 2 bundles each. We added Redis Object Cache reducing TTFB from 1.2s to 0.18s. A custom Laravel microservice handles real-time warehouse inventory sync, and a Python recommendation engine drives personalised product suggestions.

Thinking of a similar project? Let's discuss your requirements and build a tailored solution.

We rebuilt the frontend asset pipeline, converting 800KB JPEGs to 45KB WebP images, combining 23 CSS and 18 JS files into 2 bundles each. We added Redis Object Cache reducing TTFB from 1.2s to 0.18s. A custom Laravel microservice handles real-time warehouse inventory sync via webhooks, and a Python recommendation engine (FastAPI + collaborative filtering) now drives personalised product suggestions.